At Funnal, we thrive on pushing the boundaries of creativity and innovation. This case study sheds light on how we used a combination of Midjourney and Photoshop to create breathtaking concept arts for architectural CGIs that reimagined the concept of Air BnBs in impossible places. Our goal was to highlight the powerful applications of AI in the world of businesses and content creation, showcasing how mockups and branding can be elevated to a whole new level.
Conceptualisation & Ideation: We began by brainstorming exciting and impossible places for Airbnb's. The idea to create an underwater retreat stood out, capturing the imagination of a hidden oasis beneath the waves, rivaling the mythical city of Atlantis. We wanted to leverage organic shapes, inspired by marine life, to design an Airbnb that would seamlessly blend with its underwater surroundings.
Midjourney: AI-Driven Art Generator: Midjourney, an innovative AI tool, became the cornerstone of our creative process. This AI-driven art generator employs deep learning algorithms to interpret human inputs and generate awe-inspiring visuals. We fed Midjourney with our concept brief and keywords, instructing it to generate organic shapes inspired by sharks, corals, and marine flora to form the foundation of our underwater Airbnb.
Photoshop Refinement: With Midjourney's output as a starting point, we fine-tuned the generated art in Photoshop. This phase allowed us to add intricate details, refine colors, and enhance the overall aesthetics, ensuring the concept art was flawless.
Unleashing the Imagination: The concept art for the underwater Airbnb sparked imagination and curiosity among viewers. It not only showcased the potential of AI-driven creativity but also inspired people to think beyond the conventional realms of architectural design.
Brand Awareness & Lead Generation: The captivating narratives and branding we developed garnered significant attention on social media platforms and architectural communities.
AI's Impact on Content Creation: The successful application of Midjourney and Photoshop in this project showcased the vast possibilities of AI in content creation. Combining AI with human creativity can lead to breathtaking and unparalleled results, enabling businesses to create visually stunning content efficiently.
Elevating Architectural CGIs: By combining AI-generated organic shapes with expert design in Photoshop, we harnessed design concepts and inspiration to enhance the output of traditional architectural CGIs. This innovative approach unequivocally demonstrated that integrating AI into the design process yields stunning and attention-grabbing visuals.
