The Bionic Chef, a start-up restaurant based in Huddersfield, faced the challenge of establishing a strong reputation in a competitive market. The goal was to breakthrough the competition and become the household name for breakfast and brunch.
Our first step was to create their brand identity, starting with a logo design. The logo was then rolled out across all social media channels, helping to create a consistent, recognisable brand image. We improved TripAdvisor visibility with professional photography & created weekly menus for various pop-up themed events and takeaways. This helped to build a strong connection with customers and further solidify The Bionic Chef’s reputation as a standout restaurant in Huddersfield. Their website was also developed to ensure a consistent brand identity throughout all platforms. A user-friendly design, combined with clear and concise information,made it easy for customers to find what they were looking for and interact with The Bionic Chef online.
"Funnal was the driving force behind our success during the pandemic. Their branding expertise, social media strategies, and customer engagement efforts were extremely valuable". Anna (Owner)
The Bionic Chef saw a significant boost in customer engagement. Over 2000 directcustomers were collated and maintained through email marketing campaigns, and the restaurant’s social media channels became a hub for conversation and positive reviews. The new, cohesive branding and professional photography helped The Bionic Chef stand out from the competition and gave them a competitive edge in the crowded restaurant market.
As a result of the restaurant and our efforts, The Bionic Chef was recognised as the #1 restaurant in Huddersfield, solidifying their position as a top destination for breakfast and brunch. The restaurant’s social media tone of voice, which the client described as ‘Family Business’, ‘Casual’, ‘Classy’, and ‘Humorous’, resonated well with customers and helped the restaurant build a strong, recognisable brand identity. The result was a noticeable increase in customer loyalty and repeat business, making The Bionic Chef a standout success.
